Branding - Creations
A ciro is a Neapolitan pizzeria. The objective was to create a traditional, inventive and coherent visual identity.
The main element of the logo is a slice of pizza, which represents the “A” of the name of the pizzeria. The crust of the slice is replaced by the flag of Italy. The second element of the logo is the name of the pizzeria “CIRO”, inspired by the main character of the series Gomorra. We can also see bricks that recall the pizza oven. Finally, all the elements are surrounded by a plate. This element refers to the street signs and gives a vintage and urban effect.
Through this branding, the pizzeria highlights a traditional Neapolitan aspect with a modern touch.
Our studio also created a menu and pizza boxes for the restaurant that had to remain in the same graphic atmosphere as the rest of the visual identity elements.